The highly anticipated sequel of Netflix’s global hit Squid Game comes with a smart marketing plan. Netflix used the success of the original show while adding new ideas to keep fans excited and attract a bigger audience. Here’s how they did it:
Teasers and Hints
Netflix started by sharing short videos and cryptic messages that teased the return of popular elements, like the giant doll and masked characters. These posts on social media got fans talking and created buzz.
Fun for Fans
The team created online games inspired by the show. Fans could join challenges similar to the series’ games. Winners got exclusive items or early looks at trailers, making fans feel involved and excited.
Global Stars
Squid Game 2 highlighted its mix of returning actors and new international stars. This made it appealing to people from different countries and expanded its reach.
Pop Up Events
Netflix brought back real-life experiences with bigger setups. Fans could join game-inspired, activities in cities or try virtual reality experiences. These events were popular on social media, increasing excitement.
Merchandise and Partnerships
A range of Squid Game 2 items like clothes, collectibles, and video game content was released. Collaborations with big brands kept the show’s name in the spotlight.
The marketing for Squid Game 2 mixes old favorites with fresh ideas. By using nostalgia, creativity, and fan connections, Netflix ensured the sequel lived up to expectations and set new standards in entertainment marketing.