The impact of Google Ads and lead management on a business depends on a variety of factors, including the business's goals, target audience, and budget. In general, however, using Google Ads and lead management can help a business attract more qualified leads, improve its sales process, and increase its conversion rate. By targeting specific keywords and demographics, businesses can more effectively reach potential customers who are interested in their products or services, and by using lead management techniques, they can better nurture these leads and turn them into paying customers.