The digital marketing industry is mushrooming rapidly. Choosing the right digital marketing tools can be challenging in today’s competitive landscape. By following the right tools, you will be able to execute proper strategies in the right manner.

We’ve listed some essential digital marketing tools (in no particular order) that will help you improve your marketing strategy.

Mailchimp

Mailchimp is one of the most popular social advertising and email marketing tools.  It provides a quite simple interface. Mailchimp makes ad campaigns more effective. Its email templates are user-friendly with ample pre-designed graphics.

Google Analytics

Here comes the most powerful digital marketing tool. By using Google Analytics, you can easily track your e-commerce business. This tool is a free resource that can help you track and analyze your website traffic.

Canva

Canva is an online design tool. It allows you to develop effective marketing campaigns. Canva provides videos, infographics, and graphics animations. It contains a huge library of pre-made templates and images. It’s quite easy to create any sort of video with stunning graphics with the help of Canva.

Hootsuite

Hootsuite is a social media marketing tool that lets you create and schedule posts. You can do a lot of social media marketing-related things. You can organize your different social communications in one place.

DropBox

Dropbox has tools to help you deliver great campaigns. It is a file hosting service that offers file synchronisation, cloud storage. Due to its ease of use and security, it has become one of the most popular cloud storage solutions.

Hubspot

Hubspot is a marketing, CRM, and sales software with multiple features. It helps to keep all of your data and content at one place. Its CRM provides meeting scheduling, email tracking, and a live chat option.

Trello

Trello is one of the most popular content management tools. It helps you create, organize, and schedule content online. Trello keeps the whole team together. You can assign multiple team members to a single card to collaborate on a project.

Ahrefs

When it comes to finding relevant keywords, Ahrefs is there. It has multiple features and works like an all-in-one SEO tool. Ahrefs site explorer allows you to see which organic keywords bring in the most traffic for any particular URL. It will also help you track your ranking.

Slack

Slack is the next evolution of communication. In the app, you have private and public channels where you can pin important messages or share files. It also lets you connect to video conference calls and allows you to create channels for group chatting.

Unbounce

Unbounce is a landing page and website optimization platform that allows businesses to create, publish, and test landing pages. Landing pages can be made without any coding skills. Unbounce is a tool that helps digital marketers, advertisers, and businesses create high-converting landing pages that generate leads and drive sales.

Wrap Up!

Now that you have some useful tools in mind to help you boost your digital marketing agency, it’s time to plan your next campaign by incorporating these tools. Save your time and generate more revenue for your organization.